Devi Pavitra
Online
Retail
A traditional gold, diamond and silver retailer taken online across two cities. Daily 22K and 24K rates publish to the header, and a video-shopping route connects browsers to the showroom floor.
The brief
Devi Pavitra is a traditional gold, diamond and silver retailer with showrooms in Hyderabad and Vijayawada. Their customers are used to walking into a store, checking the day's gold rate and being shown pieces by staff - the website had to carry that experience online for two cities at once.
It also had to cover the full traditional range - haram, vaddanam, choker sets, chains and bangles - plus a bridal studio and gold savings schemes, without feeling like a generic e-commerce template.
Multi-Store
Live Gold Rates
What we built
A storefront that publishes the live 22K and 24K gold rates to the header every day, organised around the categories customers actually ask for, with the bridal studio and gold-scheme enrolment given their own space.
A video-shopping route connects online browsers straight to the showroom floor, so a customer who wants a piece shown to them in person gets that - the same service they would get walking in - from either city.
(Client Review)
Customers check the gold rate and expect to see pieces the way our showroom staff show them. The site does both now, for Hyderabad and Vijayawada, and the video route brings the showroom to people who cannot come in.
Sridhar Reddy
Director, Devi Pavitra
(Project)
