Diamonds
Factory
UK
A promotion-heavy UK storefront: stacked offers and discount codes, 0% APR finance messaging, showroom locator and appointment booking, all under UK cookie-consent and compliance requirements.
The brief
Diamonds Factory runs a promotion-led UK storefront - direct-from-the-maker pricing, stacked seasonal offers, discount codes and 0% APR finance messaging are core to how the brand sells, not an afterthought.
That has to coexist with the slower, higher-trust side of the business: a showroom locator, appointment booking, and full UK cookie-consent and compliance requirements on every page.
E-Commerce
Promotions & Finance
What we built
A storefront where offers, codes and finance messaging are handled as first-class content that can be swapped per campaign, sitting over a compliant, consented base. The showroom locator and appointment booking give customers a route off the screen and into a fitting.
Engagement, wedding and diamond ranges with customisation run underneath, so a shopper drawn in by a promotion lands on a catalogue that can actually take a bespoke order.
(Client Review)
Our campaigns change constantly - offers, codes, finance banners. We needed to move all of that without touching the compliant base or the booking flow. That is exactly what we got.
Charlotte Hayes
Marketing Director, Diamonds Factory
(Project)
