DMD
Gold
Commerce
A campaign-driven storefront built around rotating seasonal creative, browsable ring categories from everyday wear to solitaire, currency switching and WhatsApp support wired directly into the buying path.
The brief
DMD Gold Prosperity sells diamond and gold jewellery through a storefront that changes with the season - the creative rotates around campaigns rather than sitting static all year.
Underneath the campaigns, customers need to browse rings by how they will be worn - everyday bands through to solitaires - shop in their own currency, and reach a person quickly when they have a question mid-purchase.
E-Commerce
Seasonal Campaigns
What we built
A storefront built for rotating seasonal creative, with ring categories organised from everyday wear to solitaire and currency switching applied across the catalogue.
WhatsApp support is wired directly into the buying path, so a question about size, stone or delivery gets answered in the moment instead of costing the sale.
(Client Review)
We change the whole look of the store every season, and customers still reach us on WhatsApp without leaving the page they are buying from. Both of those matter more to our sales than anything else we tried.
Nikhil Jain
Founder, DMD Gold Prosperity
(Project)
