Glamira
Global
Commerce
A configurable fine-jewellery storefront running across languages and currencies, with a deep multi-category catalogue, celebrity collections and a customisation flow that reaches down to metal, stone and engraving.
The brief
Glamira sells made-to-order fine jewellery to shoppers across more than a dozen languages and currencies. Every ring, pendant and pair of earrings can be built to order - metal, stone, cut and setting chosen by the customer - so the storefront has to hold a catalogue that is effectively thousands of variations wide.
On top of that sit themed collections, celebrity ambassador edits, diamond education and localised trust messaging like 60-day returns and free resizing. The job was to make all of that browsable without the configurator or the localisation getting in the shopper's way.
E-Commerce
Product Configurator
What we built
A configurable storefront with a customisation flow that runs from the product page down to metal, stone type, cut and engraving, backed by pricing that recalculates per combination. Language and currency switching, region-aware payment methods and localised shipping and returns copy are wired through the whole journey.
Collection landing pages, image-based visual search, diamond and sizing guides and a live-chat and WhatsApp support widget round it out - so a first-time visitor and a returning customer configuring a bespoke piece move through the same catalogue at the same speed.
(Client Review)
The configurator finally keeps up with our catalogue - customers build a bespoke piece and the price, stock and shipping rules just follow. Running it across our markets stopped being a fight.
Marco Feretti
Head of E-Commerce, Glamira
(Project)
