Shoora
Lab-Grown
Diamonds
Lab-grown diamond and fine gold jewellery, sold direct. Category merchandising, a custom-design request path and virtual appointment booking sit alongside the standard catalogue and checkout.
The brief
Shoora Designs sells lab-grown diamond and fine gold jewellery direct to customers, alongside moissanite and gemstone pieces. The range runs wide - solitaire, halo and three-stone rings, mangalsutras, hip-hop pieces, everyday studs - and a good share of buyers want something made to their own design rather than off the shelf.
So the store had to do two jobs at once: merchandise a deep standard catalogue with real filtering, and open a clear path for custom-design enquiries and consultations without the two flows colliding.
E-Commerce
Custom Design
What we built
A category-merchandised storefront with filtering by price band, metal, occasion and style, video product demos, and lab-grown versus natural education built into the browse. A custom-design request path collects the brief and hands back CAD mockups; virtual appointments are booked inline through the calendar.
Certification, a 15-day returns policy and guarantee messaging sit on every product page, and the standard catalogue and checkout run unchanged for shoppers who just want to buy and go.
(Client Review)
Our custom enquiries and our everyday catalogue used to pull the site in opposite directions. Now the made-to-order path and the buy-now path live side by side and neither one slows the other down.
Rahul Mehta
Founder, Shoora Designs
(Project)
